What is Shopify? 

Shopify is a cloud-based, e-commerce platform that allows individuals and businesses to create an online store to sell products and services. It was founded in 2006 and is headquartered in Ottawa, Canada. Shopify provides a wide range of tools and features that make it easy to set up, design, and manage an online store, including customizable templates, inventory management, payment processing, shipping, and tax calculation. It also offers various apps and plugins to add extra functionality to a store. Shopify is known for its user-friendly interface, making it easy for users with no technical skills to create and run an online store. Shopify supports multiple languages and currencies and can be integrated with various platforms like social media, marketplaces and more.

Why to Set-up an Online store with Shopify?

There are several reasons why setting up an online store with Shopify can be a good choice:

  1. User-friendly interface: Shopify has a user-friendly interface that makes it easy for anyone to set up and manage an online store, even if they have no technical skills.
  1. Customizable templates: Shopify offers a wide range of customizable templates that allow users to create a unique and professional-looking online store.
  1. Built-in e-commerce features: Shopify provides a wide range of built-in e-commerce features, including inventory management, payment processing, shipping, and tax calculation.
  1. Secure and reliable platform: Shopify is a secure and reliable platform that is PCI compliant and has a 99.98% uptime guarantee.
  1. App Store: Shopify has an extensive app store that offers a variety of third-party apps and plugins that can add extra functionality to your online store.
  1. SEO friendly: Shopify has built-in SEO features, such as customizable meta tags and sitemaps, that can help to improve your website’s visibility in search engine results pages.
  1. Marketing tools: Shopify offers a wide range of marketing tools that can help you promote your online stores, such as email marketing and social media integration.
  1. 24/7 support: Shopify provides 24/7 support through phone, email, and live chat, making it easy to get help when you need it.
  1. Affordable pricing: Shopify offers different pricing plans to fit different needs and budgets.
  1. Scalability: Shopify is a scalable platform that can grow with your business, allowing you to add more features and functionality as your business grows.

Steps to set up an online store:

  1. Sign up for a Shopify account: The first step in setting up an online store with Shopify is to sign up for an account. You can do this by visiting shopify.com and clicking on the “Start free trial” button. You will be prompted to provide some basic information, such as your email address and password.
  1. Choose a pricing plan: Once you have signed up for an account, you will need to choose a pricing plan that best fits your needs. Shopify offers several pricing plans, including a Basic Shopify plan, Shopify plan, Advanced Shopify plan, and Shopify Plus plan. Each plan offers different features and pricing options.
*Price may vary depending upon the Shopify website
  1. Choose a theme: After you have chosen a pricing plan, you can choose a theme for your online store. Shopify offers both free and premium themes that can be customized to fit your brand and style.
  1. Customize your theme: Once you have chosen a theme, you can customize it to fit your brand and style. This can include adding your own logo, changing the color scheme, and adding pages and menus.
  1. Add products: After your theme is set up, you can start adding products to your store. This can include creating product listings and uploading images. You can also create collections and tagging products to make it easy for customers to find what they are looking for.
  1. Set up payment options: In order to process payments, you will need to set up a payment gateway. Shopify offers several payment gateways, such as Stripe and PayPal, that can be easily integrated with your store.
  1. Set up shipping rates: You will need to set up shipping rates for your products. Shopify offers several shipping options, including flat rate, weight-based, and real-time carrier-calculated shipping.
  1. Configure tax settings: You will need to configure your store’s tax settings to ensure that the correct taxes are applied to your products. Shopify offers several tax options, such as automatic tax calculation and manual tax rates.
  1. Add apps and plugins: Shopify has a wide range of apps and plugins that can add extra functionality to your store, such as social media integration, email marketing, and inventory management.
  1. Launch your store: Once you have completed all of the steps above, you can launch your store and start promoting it through social media, email marketing, or online advertising.

SEO-friendly tips to Design a store with Shopify

  1. Choose a responsive theme: With more and more people accessing the internet on mobile devices, it’s important to choose a theme that is responsive, meaning it will adjust to fit any screen size. Not only is this better for user experience, but it is also a ranking factor for SEO.
  1. Optimize your images: Large, high-resolution images can slow down your website, which can negatively impact your SEO. Optimize your images by compressing them and using descriptive file names that include keywords relevant to your products or services.
  1. Use alt tags: Alt tags are used to describe images for users who are visually impaired, but they also provide context for search engines. Make sure to use descriptive alt tags for all of your images.
  1. Use header tags: Header tags (H1, H2, H3, etc.) help search engines understand the structure of your website. Use them to organize your content and make it more readable for both users and search engines.
  1. Create high-quality content: Creating high-quality, unique content is one of the most important factors in SEO. Use keywords in your content, but make sure it is still readable and useful for users.
  1. Add a blog: Blogging is a great way to create fresh, relevant content for your website. It also helps you to improve your website’s visibility in search engine results in pages.
  1. Use SEO app: Shopify has a lot of SEO apps that can help you to optimize your website. Some popular apps are SEO Manager, SEO Meta Manager, and SEO Image Optimizer.
  1. Use Google Analytics: Google Analytics is a powerful tool that can help you understand how users interact with your website. It can also help you identify areas of your website that need improvement.

By following these tips, you can create a website with Shopify that is both visually pleasing and SEO-friendly. Remember that SEO is an ongoing process, so be sure to regularly monitor your website’s performance and make changes as needed.

Overall, Shopify is a versatile and powerful e-commerce platform that offers a wide range of features and tools to help you create and manage a successful online store.