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TYPES OF DIGITAL MARKETING

display marketing

Display advertising

mobile marketing

Mobile marketing

video marketing

Video Marketing

Types of Digital Marketing

SEO is the process of optimizing website content and structure to improve its visibility and ranking in search engine results pages (SERPs). This includes techniques such as keyword research, meta tags optimization, backlink building, and content creation. The goal of SEO is to increase the quantity and quality of organic traffic to a website by making it more relevant and authoritative to search engines. SEO can take a long time to see results, and it’s an ongoing process that involves constant monitoring and adjusting strategies.

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PPC is a form of online advertising where businesses pay a fee each time one of their ads is clicked. Google Ads and Bing Ads are two of the most popular platforms for PPC advertising. PPC advertising allows businesses to reach highly targeted audiences and get immediate results. It also allows businesses to track their ad performance in real-time and make adjustments as needed. However, PPC can be expensive if not managed correctly and requires a good understanding of keywords, ad groups, and targeting options.

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Social media marketing is the process of promoting a product or service on social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. This can include techniques such as creating engaging content, running social media ads, and collaborating with influencers. The goal of social media marketing is to increase brand awareness, drive website traffic, and generate leads and sales. Social media marketing requires a consistent effort to keep up with the ever-changing algorithms and best practices of each platform.

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Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. This can include blog posts, videos, infographics, e-books, and more. The goal of content marketing is to establish a brand as a thought leader in its industry and build trust and loyalty with its target audience. Content marketing requires a solid understanding of the target audience and a consistent effort to create and distribute high-quality content.

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Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. This can include techniques such as placing affiliate links on a website, running affiliate-exclusive promotions and offering commissions on sales. The goal of affiliate marketing is to increase brand awareness and drive sales through partnerships with other websites and influencers. Affiliate marketing requires careful management of relationships with partners and a clear understanding of commission structures and payment terms.

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 Influencer marketing is a type of marketing in which businesses collaborate with individuals who have a large following on social media to promote their products or services. This can include techniques such as product mentions, sponsored posts, and collaborations on content. The goal of influencer marketing is to tap into the reach and credibility of influencers to reach a highly targeted audience and increase brand awareness. Influencer marketing requires careful research and selection of influencers, as well as clear communication and reporting to measure the success of the campaign.

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Email marketing is the process of sending emails to current or potential customers to build relationships, promote products or services, or drive sales. This can include techniques such as creating email lists, segmenting audiences, and crafting compelling subject lines and content. The goal of email marketing is to build relationships with customers and drive sales through targeted and personalized communication. Email marketing requires a good understanding of email design and deliverability, as well as careful management of email lists to ensure compliance with laws such as the GDPR.

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Display advertising is a form of online advertising that utilizes banners, text links, and other types of creative on third-party websites to promote products or services. This can be done through Google AdSense, media buying, or programmatic advertising. Display advertising can be a cost-effective way to increase brand awareness and drive website traffic

  1. Mobile marketing is a type of digital marketing that targets customers using mobile devices such as smartphones and tablets. This can include SMS text messaging, Whatsapp marketing, mobile apps, mobile websites, and mobile banner ads.
  • SMS Marketing: SMS text messaging, also known as short message service (SMS), is a form of mobile marketing that allows businesses to send text messages to customers’ mobile phones. These messages can be used to promote products or services, send reminders, or offer special deals and discounts.
  • Whatsapp Marketing: WhatsApp marketing is a form of mobile marketing that uses the WhatsApp messaging app to communicate with customers. WhatsApp is a popular messaging app that allows users to send text messages, images, videos, and audio files to one another. Businesses can use WhatsApp to send promotional messages, updates, and special offers to customers who have opted in to receive them.

Video marketing is a form of digital marketing that involves creating and distributing videos to promote a product, service, or brand. This can include promotional videos, product demos, how-to videos, customer testimonials, live streaming, and more. Video marketing can be used across a variety of platforms such as YouTube, Vimeo, Facebook, Instagram, TikTok and other social media platforms.

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