What are keywords?

Keywords are words or phrases that are used in the content of a website or web page to help search engines understand the content and determine how relevant it is to a user’s search query. When a user searches for something on a search engine like Google, the search engine looks for websites that contain the keywords the user has searched for. The more relevant the keywords on a website are to the user’s search query, the higher the website will rank in the search results. By including relevant keywords in the content of their website, website owners and content creators can help improve the search engine ranking of their website and attract more qualified traffic.

What are Long-tail keywords?

Long-tail keywords are longer, more specific phrases that users might search for. These types of keywords are often more targeted and less competitive than more general, short-tail keywords.

For example, a short-tail keyword might be “dog food,” while a long-tail keyword could be “best organic dog food for small breeds.” The long-tail keyword is more specific and targeted, and it is likely to be used by someone who is further along in the buying process and is ready to make a purchase.

Long-tail keywords can be more effective for SEO because they are more specific and targeted, and they can also help to attract more qualified traffic to a website. By targeting long-tail keywords, you can attract users who are more likely to be interested in what you have to offer and are more likely to convert into customers.

What are Short-tail keywords?

Short-tail keywords are shorter, more general phrases that are often used in search queries. These types of keywords are usually less specific and more competitive than long-tail keywords.

For example, a short-tail keyword might be “shoes,” while a long-tail keyword could be “women’s brown leather boots size 7.” The short-tail keyword “shoes” is very general and could be used to search for a wide variety of shoe types, brands, and styles. It is likely to be used by someone who is just beginning the process of looking for a product and is not yet ready to make a purchase.

Short-tail keywords can be more challenging to rank for in search engine results because they are more general and competitive. However, they can also be useful for attracting a larger volume of traffic to a website, and they can be used in conjunction with long-tail keywords to help attract a more qualified audience.

Long-tail vs Short-tail keywords

Long-tail keywords are longer, more specific phrases that are used in search queries, while short-tail keywords are shorter, more general phrases.

Long-tail keywords are typically less competitive and more targeted than short-tail keywords. They are often used by users who are further along in the buying process and are ready to make a purchase. By targeting long-tail keywords, you can attract a more qualified audience who is more likely to be interested in what you have to offer.

Short-tail keywords, on the other hand, are generally more competitive and less targeted. They are often used by users who are just beginning the process of looking for a product and are not yet ready to make a purchase. While short-tail keywords can be more challenging to rank for in search results, they can also be useful for attracting a larger volume of traffic to a website.

Which keywords should be used in SEO: Long-tail or shor-ttail 

In order to determine which keywords to use in your SEO strategy, it is important to conduct keyword research to identify the terms and phrases that your target audience is using to search for products and services like yours. You can then use a mix of long-tail and short-tail keywords in your website content, meta tags, and other on-page elements to help improve your search engine rankings and attract more qualified traffic.