Keywords are words or phrases that are used to describe the content of a webpage, document, or piece of text. They are often used to help people find specific information online through search engines such as Google. 

When someone searches for a particular keyword or phrase, the search engine will return a list of results that are related to that keyword. Keywords are an important aspect of search engine optimization (SEO), which is the process of improving the visibility and ranking of a website in search engine results pages.

By including relevant keywords in the content of a website, it can be more easily discovered by search engines and users looking for that specific information. 

Keywords can also be used in social media marketing and advertising to help target specific groups of people based on their interests and search habits.

How do keywords play an important role to drive traffic?

Keywords play an important role in driving traffic to a website because they help search engines understand the content of a webpage and how it is relevant to a user’s search query.

When a user types a keyword or phrase into a search engine, the search engine will use algorithms to match the user’s query with relevant websites that contain those keywords. If a website has been optimized for certain keywords, it is more likely to rank higher in the search results and be more visible to users, which can drive more traffic to the site.

In addition to helping search engines understand the content of a website, keywords can also be used in the titles, headings, and other key areas of a webpage to help attract the attention of users and entice them to click on the link. Using keywords in these strategic locations, it can help a website stand out in the search results and attract more traffic.

Keyword use on different platforms?

Keywords can be used in a variety of different platforms to help attract the attention of users and improve the visibility and ranking of a website or piece of content.

Some common platforms where keywords can be used include:

  1. Search engines: Keywords are an important aspect of search engine optimization (SEO) and can be used to help a website rank higher in search results. By including relevant keywords in the content and metadata (such as the title and description) of a webpage, it can be more easily discovered by search engines and users looking for that specific information.
  2. Social media: Keywords can be used in social media posts, hashtags, and profiles to help users discover relevant content and connect with others who have similar interests. Using relevant keywords, it can help a social media account or post be more easily discovered by users searching for that specific topic.
  3. Advertising: Keywords can be used in online advertising to target specific groups of people based on their interests and search habits. For example, if a business is advertising a new product, it can use keywords related to that product to help target users who are interested in that type of product.
  4. E-commerce: Keywords can also be used in e-commerce platforms, such as online stores and marketplaces, to help users discover products and services. Including relevant keywords in product titles, descriptions, and other metadata can help a product be more easily discovered by users searching for that type of product.

What are Navigational Keywords?

Navigational keywords are keywords that are used to help people find a specific website or webpage through a search engine. These types of keywords are typically the name of a brand or company, or a specific product or service offered by that company. People often use navigational keywords when they already know the name of the website or webpage they are looking for and are trying to find it quickly and efficiently through a search engine. For example, if someone is looking for the website for the company “Apple Inc,” they might search for “Apple Inc website” or “www.apple.com” using a search engine.

Overall, keyword use can be an effective way to attract the attention of users and improve the visibility and ranking of a website or piece of content on different platforms.